Latest B2B SaaS Articles
Competitive Analysis, Market Research, and Industry Trends Explained
Welcome to our comprehensive guide on competitive analysis, market research, and industry trends....
Boost Your B2B Growth with Channel Sales, Reseller Services Across Geographies
Expanding your B2B SaaS business globally requires a strategic approach. One effective strategy is to leverage the power of channel sales and reseller services in different geographies. By partnering with channel partners, you can tap into their local expertise, support, and market insight, enabling you to overcome language and cultural barriers.
Collaborating with channel partners can lead to significant business growth and increased revenue. However, it’s essential to align these partnerships with your overall business objectives and address challenges such as cultural sensitivity and localization.
Boost Results with Analytics, Data-Driven Decisions, Performance Tracking
In today’s fast-paced business landscape, data has become a valuable asset that can be harnessed to drive decision-making processes and boost return on investment (ROI). Data-driven decision-making is a methodology that relies on factual data and analysis to guide organisational strategies and actions. It has the potential to improve accuracy, enhance efficiency, mitigate risks, personalise customer experiences, and drive innovation.
Boost Your Target Market: Customer Acquisition, Lead Generation & Marketing Strategies
Investing in a customer acquisition strategy is critical for attracting the right leads and increasing customer retention. Customer acquisition is the process of getting potential customers to buy your products and involves attracting leads, nurturing them, and converting them into customers. It is important for businesses of any size as it helps generate revenue and show evidence of traction to investors.
Maximise Success with Your Channel Partner Portal
The Customer Success movement emphasises the importance of success for manufacturers, service providers, partners, and other stakeholders. With the rise of SaaS businesses and recurring revenue models, it’s crucial to ensure everyone in your ecosystem is set up for success. The three main constituents in a channel business relationship are vendors, partners, and customers. Each party has their own definitions of success, and the market is shifting towards a more personalised customer experience. Adopting a customer-centric strategy and investing in customer success can make a significant impact on your channel health and profitability.
Unlock Your Partner’s Potential with a Successful Partner Relationship Manager (PRM) Launch
Implementing a PRM system can be a challenging task, but with the right preparation and strategy, you can ensure a successful launch that unlocks your partner’s potential. By effectively managing and nurturing your partner relationships, you can drive growth, profitability, and deliver complete solutions to your customers. In this article, we will provide you with expert tips and best practices for launching a PRM that will set you on the path to long-term success.
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October 2020
Live webinar discussing the state of B2B SaaS channel sales in EMEA.