Latest B2B SaaS Articles
We need more b2b SaaS partners, do you?
Vendors tend to start the transformation process for a channel with the belief that they have to keep on hiring new partners. This may be the case, but you will never know for sure until you are able to define your own process and what you need to do in order to ultimately unleash your true marketing potential.
Micro & Macro Views of Scaling B2B SaaS
A podcast with Jason Kanigan from the Cold Star Project - My views on scaling a SaaS company with...
Steps that will Help You To Build a Great Channel Partner Program
If you want to build your own channel partnership program then there are three influencing factors that you need to be aware of. This includes:
Technological Factors
Companies are continually looking to try and transform their business. Their focus is continually shifting to try and find new solutions and even new business outcomes as well. This creates a new and updated window of opportunity when it comes to strategical partnerships.
The Vendor’s Guide to Sales and Growth
The global IT market is expected to reach nearly 4 trillion by the end of the year. This is according to research firm IDC. This is said to be an increase of 3.7 trillion over the last few years. It is currently estimated that two-thirds of all IT products are being sold through indirect channels. This includes services, infrastructure, information, software, hardware and more. Establishing an indirect sales channel is essential for vendors, including start-up businesses and even large enterprises. So as more and more vendors come to market, there is now a bigger need than ever for distributors to bring a new solution to the market.
Strategies You Need to Try and Find the Right Channel Partner
Having the right channel partner really does start with finding people who are suitable for the job, and then making sure that they understand the business requirements that you have. The best and easiest way for you to find the right channel partners would be for you to make sure that you have a defined idea of your ideal partner, and then to make sure that you are vetting every prospective partner you have through your own partner profile.
Partner Selection Checklist for a B2B SaaS Indirect Channel Team
Identifying the right partner is quite possibly one of the most important tasks when setting up an indirect channel. Once you know who your partner is and you understand the criteria you have in place, you then need to understand their financial depth, their strengths, their interest in technical sales and even any experience that they have in marketing as well. Your decisions here will determine how successful your channel is for the future.
Live Events

Coming Soon
October 2020
Live webinar discussing the state of B2B SaaS channel sales in EMEA.