by Stewart Townsend | Apr, 2023
PRM is a combination of the software, processes, and strategies companies use to streamline business processes and support the activities required to manage the entire life cycle of channel partners. It typically includes a partner portal, partner database, and other...
by Stewart Townsend | Apr, 2023
Market development funds are used in indirect sales channels whereby a vendor makes funds available to help channel partners, resellers, VARs, or distributors sell its products and create local awareness. The funds are issued to partners in advance of sales and are...
by Stewart Townsend | Apr, 2023
Joint Marketing Funds (JMF) are programs designed to support joint activities between a vendor and its channel partners. JMF programs are intended to provide certified partners with the funds to support a range of proactive, revenue-generating activities such as...
by Stewart Townsend | Apr, 2023
A vendor that makes and sells software products that run on one or more computer hardware or operating system (OS) platforms.
by Stewart Townsend | Apr, 2023
Channel incentive program management (CIPM) is the real-time management of incentives such as marketing development funds (MDF), sales performance incentive funds (SPIFFs), loyalty programs, and other rewards offered to channel partners. CIPM provides actionable...
by Stewart Townsend | Apr, 2023
An authorized reseller is a business partner that has entered into a contractual relationship with the vendor to sell their products. Authorized resellers have been vetted by the vendor and are authorized to sell their products to end customers. This type of...
