by Stewart Townsend | Apr, 2023
Channel incentive program management (CIPM) is the real-time management of incentives such as marketing development funds (MDF), sales performance incentive funds (SPIFFs), loyalty programs, and other rewards offered to channel partners. CIPM provides actionable...
by Stewart Townsend | Apr, 2023
An authorized reseller is a business partner that has entered into a contractual relationship with the vendor to sell their products. Authorized resellers have been vetted by the vendor and are authorized to sell their products to end customers. This type of...
by Stewart Townsend | Apr, 2023
Tier 2 partner is a reseller that purchases products from a distributor who, in turn, purchases products from the vendor. In this scenario, the vendor sells to the distributor, who then sells to the channel partner. This type of partnership often involves a...
by Stewart Townsend | Apr, 2023
A 1T (or Tier 1) partner is a channel partner that purchases directly from a vendor. This type of partnership typically involves a contractual relationship between the vendor and the partner, allowing the partner to sell the vendor’s software and hardware...
