by Stewart Townsend | Apr, 2023
Maximizing Partner Engagement with TPMA: Through Partner Marketing Automation TPMA (Through Partner Marketing Automation) is a powerful tool that enables vendors to engage their customers through their channel partners with a consistent brand experience. TPMA includes...
by Stewart Townsend | Apr, 2023
SPIFF (or SPIF) stands for Special Pricing Incentive Fund (or Sales Performance Incentive Funds). These are short-term incentives designed to drive sales within a specific timeframe. SPIFFs typically involve dollar rewards, prizes, or loyalty points, all aimed at one...
by Stewart Townsend | Apr, 2023
PRM is a combination of the software, processes, and strategies companies use to streamline business processes and support the activities required to manage the entire life cycle of channel partners. It typically includes a partner portal, partner database, and other...
by Stewart Townsend | Apr, 2023
Market development funds are used in indirect sales channels whereby a vendor makes funds available to help channel partners, resellers, VARs, or distributors sell its products and create local awareness. The funds are issued to partners in advance of sales and are...
by Stewart Townsend | Apr, 2023
Joint Marketing Funds (JMF) are programs designed to support joint activities between a vendor and its channel partners. JMF programs are intended to provide certified partners with the funds to support a range of proactive, revenue-generating activities such as...
by Stewart Townsend | Apr, 2023
A vendor that makes and sells software products that run on one or more computer hardware or operating system (OS) platforms.
