by Stewart Townsend | Dec, 2018 | Articles, B2B SaaS
Five years ago, vendors were asked what percentage of their revenues were being driven by their partners. They did this so that they could better understand their contribution to a vendor’s growth. One-third of respondents stated that 50% of their revenue was being driven by partners, which is one of the key elements that affect a partner’s experience with the people they work with. 75% of respondents indicated that they expect their partner-driven revenue to increase next year. This is great news as it really does speak to how important partners are to a vendor’s own revenue stream.
by Stewart Townsend | Nov, 2018 | Articles, B2B SaaS
Cloud services really do need applications that are able to deliver value. Independent software vendors are always trying to leverage cloud providers to try and bring any one channel to market.
by Stewart Townsend | Nov, 2018 | Articles, B2B SaaS
Solution providers know more than anyone that certification is important but they also know that it isn’t the key to producing value either. Vendors need to try and step up so that they can evaluate their programs and the requirements of their channel as well.
by Stewart Townsend | Nov, 2018 | Articles, B2B SaaS
The state of the B2B SaaS channel in 2018, what is new and what’s to look forward to in 2019 with insights in best practices to put in place.
by Stewart Townsend | Oct, 2018 | Articles, B2B SaaS
Having a great channel and even better programs sometimes isn’t enough for you to entice partners to join your campaign. Vendors need to try and define why partners should be engaging with them if they want to have channels that are both robust and productive
by Stewart Townsend | Oct, 2018 | Articles, B2B SaaS
Channel conflict can occur for a huge number of reasons. It usually happens when a lot of people try and sell the same product but for different prices. This causes a situation and it forces your partners to compete with one another and with your sales team.
