Articles - Channel as a Service

Channel Partners Add Value Across Full Sales Lifecycle – How does that benefit a B2B Saas Company.

by Stewart Townsend | Dec, 2024 | Articles

Discover how channel partners add value across the full sales lifecycle by boosting market reach, accelerating revenue growth, and enhancing customer success in B2B SaaS ventures

Channel Tiers Are Over… Measuring Activity is the key.

by Stewart Townsend | Dec, 2024 | Articles

Are you still using old channel tiers in your business plan? It’s time to wake up. The world of channel management is changing, and now it’s all about measuring activity. Old ways of classifying channels don’t work anymore. Today, we need a...

AI Transforming Channel Partners: What does that mean in 2025?

by Stewart Townsend | Dec, 2024 | Articles

Discover how is AI assisting channel partners such as resellers and distributors in 2025? Explore the latest AI innovations transforming sales, automation, and partner success.

Channel Partners: Expanding Services at Every Stage of the Sale

by Stewart Townsend | Nov, 2024 | Articles

Channel Partners are rapidly expanding their services before, during, and after to deliver comprehensive solutions throughout the customer journey, enhancing value at every touchpoint

Reseller Channel Program: Do You Need To Have Partner Tiers in 2024?

by Stewart Townsend | Oct, 2024 | Articles, Recruit, Sell

Discover if your reseller channel program needs tiers in 2024. Learn about partner segmentation strategies and program structures to boost engagement and sales.

Engaging Partners Drive Revenue: Boost Your Sales

by Stewart Townsend | Aug, 2024 | Articles, Sell

Discover how engaging partners drive revenue and boost your sales. Learn strategies to build a thriving partner ecosystem and maximize your business growth potential.