strategy | Channel as a Service

AI in Channel Management: Boost Your Partner Strategy

by Stewart Townsend | Mar, 2024 | Articles, B2B SaaS, Recruit

AI in Channel Management: Boost Your Partner Strategy

Is Your Channel Strategy On Autopilot? 10 Key Steps to Get It Back on Track

by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell

The success of your channel strategy depends on regularly assessing its effectiveness and making adjustments as needed. Implementing a multi-channel marketing approach is essential for businesses to reach customers at various touchpoints in their buying journey. However, there are challenges to overcome, such as the temptation to focus on a single channel and the scattering of customer data.

Building Channel Sales Strategy

by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Enable

Building a channel sales strategy involves selling products through third-party partners, such as resellers, affiliates, or distributors, rather than directly through your own sales team. This approach offers several advantages, including increased efficiency,...