Partner Selection Checklist for a B2B SaaS Indirect Channel Team
Identifying the right partner is quite possibly one of the most important tasks when setting up an indirect channel. Once you know who your partner is and you understand the criteria you have in place, you then need to understand their financial depth, their strengths, their interest in technical sales and even any experience that they have in marketing as well. Your decisions here will determine how successful your channel is for the future.