by Stewart Townsend | Nov, 2023 | Articles, B2B SaaS, Recruit
Leveraging influencer programs can be a powerful strategy to enhance channel partner events. According to ITA Group, investing in partner relationships is crucial, as partner ecosystems are predicted to be the primary driver of change in the next five years.
Partnering with the right influencers can help ensure that your event gets noticed and attended. Look for influencers who have high social energy and are willing to share their experiences with others. These influencers can come from within your organization, customer loyalty programs, or industry publications and associations.
by Stewart Townsend | Nov, 2023 | Articles, B2B SaaS, Enable
Growing channel partner engagement, motivation, and mindshare is crucial for businesses looking to enhance partnerships, drive business growth, and expand market presence effectively. Partner mindshare and motivation can be challenging to maintain, especially with the...
by Stewart Townsend | Nov, 2023 | Articles, B2B SaaS, Recruit
Mastering the Art: How to Get & Use Channel Partner Data
by Stewart Townsend | Oct, 2023 | B2B SaaS, Sell
Are you looking to unlock the full potential of your business? Discover how channel sales process optimization can help you achieve that. Optimizing your sales process is crucial for improving performance and boosting sales. By implementing effective techniques, you...
by Stewart Townsend | Oct, 2023 | Articles, B2B SaaS, Sell
Factual data shows that expanding internationally can significantly boost revenue growth for SaaS companies, with an increase of up to 13%. However, expanding into new international markets comes with its fair share of challenges. Cultural differences, language...
by Stewart Townsend | Oct, 2023 | Articles, B2B SaaS, Enable
When it comes to B2B SaaS companies, there is a growing interest in exploring whether channel partners can effectively serve as service partners. Partnering with channel partners can offer numerous benefits, including increased brand reach, improved sales narrative,...
