n today’s episode, Stewart Townsend takes us on a journey exploring what it took for him to transform his idea into a mature business. He shares insights on how you can sell more while spending and hiring less through channels. Tune in to learn more about channels and how you can start using them to grow your business.
n today’s episode, Stewart Townsend takes us on a journey exploring what it took for him to transform his idea into a mature business. He shares insights on how you can sell more while spending and hiring less through channels. Tune in to learn more about channels and how you can start using them to grow your business.
If you want to try and boost your sales, it’s safe to say that partner programs are essential. So many companies spend time, energy, and money on developing and tweaking their reseller programs because it is one of the best ways to drive results. If you don’t feel as though your programs are up to scratch or if you want to ensure that you are hiring the best partner manager, then you can find out everything you’ve ever wanted to know, right here.
If you have never explored the concept of account mapping before then you’re certainly missing out. This guide will give you a crash course in mapping your accounts, while also teaching you the benefits it can offer.
When you explore a channel sales model, you will see that the company sells through a third partner. These are known as affiliate partners, who gain commission on every purchase that is made. You also have resellers and value-added partners. Value-added partners are providers who will bundle your product with their own. Either way, with channel sales, you are relying on a third party to sell your product or your service. This can include resellers, distributors, or anyone who doesn’t directly work for your own organisation.
There is a universal challenge when it comes to both scaling and generating partner revenue. Strategic partnerships can easily help you to source and accelerate sales. On top of this, it can also help you to attract customers that will lock in and reduce your overall churn rate. The problem is that scaling a partner program can be somewhat difficult. It requires you to have a very strong foundation of trust, access, data, and security. Companies that are trying to build and scale their revenue-generating relationships tend to face two different challenges. This includes sharing data before they have built trust with a partner and having a sales team that can’t co-sell without the right data.