by Stewart Townsend | Oct, 2023 | B2B SaaS, Recruit
Channel partnerships are a crucial aspect of business growth, and to unlock their full potential, it is essential to understand the diverse types of channel partners. These partnerships involve a wide range of players, each offering distinct advantages that can help...
by Stewart Townsend | Oct, 2023 | B2B SaaS
Channel partnerships are a powerful tool for businesses seeking growth, as they allow for increased sales, access to new markets, and collaboration with expert partners. By forming strategic alliances with various types of channel partners, such as resellers,...
by Stewart Townsend | Oct, 2023 | B2B SaaS, Sell
The Software as a Service (SaaS) industry is experiencing rapid growth and innovation, making effective channel programs crucial for driving SaaS growth. Strategic planning and staying ahead of industry trends are essential for SaaS companies to thrive in a...
by Stewart Townsend | Oct, 2023 | B2B SaaS, Sell
The evolving role of resellers in the SaaS industry is a topic of increasing importance and interest, as their impact on the expansion narrative continues to evolve. As the SaaS industry expands and evolves, resellers play a crucial role in driving growth and reaching...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Enable
In the world of reseller marketing, partner co-marketing has emerged as the most important strategy for driving business growth and maximizing mutual benefits. It offers a powerful avenue for collaboration, joint marketing efforts, and strategic...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS
Incentivizing channel partners is crucial for driving sales and overall performance. As a business, it is essential to understand the intricacies of partner commission payments to effectively motivate and reward your affiliates. Partner commission payments, also known...
