by Stewart Townsend | Dec, 2023 | B2B SaaS, Sell
Investing in a customer acquisition strategy is critical for attracting the right leads and increasing customer retention. Customer acquisition is the process of getting potential customers to buy your products and involves attracting leads, nurturing them, and converting them into customers. It is important for businesses of any size as it helps generate revenue and show evidence of traction to investors.
by Stewart Townsend | Dec, 2023 | B2B SaaS, Enable
Implementing a PRM system can be a challenging task, but with the right preparation and strategy, you can ensure a successful launch that unlocks your partner’s potential. By effectively managing and nurturing your partner relationships, you can drive growth, profitability, and deliver complete solutions to your customers. In this article, we will provide you with expert tips and best practices for launching a PRM that will set you on the path to long-term success.
by Stewart Townsend | Nov, 2023 | Articles, B2B SaaS
B2B SaaS companies have the opportunity to achieve international growth by partnering with resellers. These channel partners offer local expertise, support, and market insight, helping to overcome language and cultural barriers. Collaborating with strategic partners...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
In today’s rapidly evolving global market, B2B SaaS companies must continually adapt to stay competitive. One effective way to achieve international growth is through strategic partnerships with channel partners. By leveraging the expertise of these collaborators, businesses can access new markets, scale their global footprint, and enhance the value of their software solutions.
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
As the software as a service (SaaS) industry continues to flourish globally, businesses offering B2B services must stay ahead of the curve to maintain a competitive edge. One strategy to achieve this is through the integration of reseller channels into the...
by Stewart Townsend | Oct, 2023 | Articles, B2B SaaS
The channel reseller model in the US and Europe exhibits distinct variations that impact the way businesses operate and collaborate with channel partners. In Europe, channel partners play a more integral role in the sales process and are seen as an extension of the...