Are you selling cloud products? Why not.
Cloud services really do need applications that are able to deliver value. Independent software vendors are always trying to leverage cloud providers to try and bring any one channel to market.
Partners need to sell, but they need the help of vendors
Solution providers know more than anyone that certification is important but they also know that it isn’t the key to producing value either. Vendors need to try and step up so that they can evaluate their programs and the requirements of their channel as well.
State of the Channel in 2018
The state of the B2B SaaS channel in 2018, what is new and what’s to look forward to in 2019 with insights in best practices to put in place.
Here’s why vendors have to sell partners on the “Why”
Having a great channel and even better programs sometimes isn’t enough for you to entice partners to join your campaign. Vendors need to try and define why partners should be engaging with them if they want to have channels that are both robust and productive
What is channel conflict? (And how to avoid It)
Channel conflict can occur for a huge number of reasons. It usually happens when a lot of people try and sell the same product but for different prices. This causes a situation and it forces your partners to compete with one another and with your sales team.
Partner program KPI’s you should be measuring
If you know that you are operating a partner program or if you know that you need to try and manage your program much more efficiently than you are right now then here is some information to try and get you started.