by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Sell
Reseller partners play a crucial role in boosting SaaS revenue by enabling SaaS companies to expand their reach and increase sales through strategic partnerships. These partnerships involve resellers purchasing products or services from SaaS companies at wholesale...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Sell
Channel sales and direct sales are two different sales strategies that businesses can utilise. Direct sales involve selling products directly to customers without the use of a middleman, while channel sales involve working with third-party partners to...