by Stewart Townsend | Nov, 2023 | Articles, B2B SaaS, Recruit
Leveraging influencer programs can be a powerful strategy to enhance channel partner events. According to ITA Group, investing in partner relationships is crucial, as partner ecosystems are predicted to be the primary driver of change in the next five years.
Partnering with the right influencers can help ensure that your event gets noticed and attended. Look for influencers who have high social energy and are willing to share their experiences with others. These influencers can come from within your organization, customer loyalty programs, or industry publications and associations.
by Stewart Townsend | Nov, 2023 | B2B SaaS, Enable
In the modern B2B landscape, data analysis is crucial for navigating distribution channel relationships and making informed business decisions. B2B organizations can enhance customer relationships and drive growth by leveraging data and digital strategies. By...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
The success of your channel strategy depends on regularly assessing its effectiveness and making adjustments as needed. Implementing a multi-channel marketing approach is essential for businesses to reach customers at various touchpoints in their buying journey. However, there are challenges to overcome, such as the temptation to focus on a single channel and the scattering of customer data.
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
In today’s rapidly evolving global market, B2B SaaS companies must continually adapt to stay competitive. One effective way to achieve international growth is through strategic partnerships with channel partners. By leveraging the expertise of these collaborators, businesses can access new markets, scale their global footprint, and enhance the value of their software solutions.
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
As the software as a service (SaaS) industry continues to flourish globally, businesses offering B2B services must stay ahead of the curve to maintain a competitive edge. One strategy to achieve this is through the integration of reseller channels into the...
by Stewart Townsend | Nov, 2023 | Articles, B2B SaaS, Enable
Growing channel partner engagement, motivation, and mindshare is crucial for businesses looking to enhance partnerships, drive business growth, and expand market presence effectively. Partner mindshare and motivation can be challenging to maintain, especially with the...
