If you want to make sure that your sales incentives and your partner programs are the best that they can be then you first need to make sure that you are doing everything you can to look beyond the basic elements so that you can effectively refine your process.
A discovery call is essentially the first conversation that you have with someone after they show some interest in your product. It’s your chance to get to know them so you can find out if they would be a good fit for you in general.
If you ask any leading channel executive what keeps them up at night, then you may think that it is partner sales or even driving customer adoption. That’s not true though. In fact, what most partners are worried about is actually the major damage that social distancing has done to their relationships and nurturing abilities. If you do not have a plane flight booked or even a dinner meeting with your partner, then how do you make sure that your relationship stays positive?
If you work in the business of sales then you may have PRM, which stands for Partner Relationship Management and PRE, which is Partner Revenue Enablement. If you aren’t quite sure of the difference between the two or if you want to find out more, then you can find out everything you need to know, right here.
The idea of co-selling is for you to deploy your resources so that you can effectively sell more. It’s a fantastic way for you to achieve the sales goals that you have set, and it also helps you to build a very agile organisation. A lot of people think about co-selling as being a software feature, but in reality, there’s so much more to it. As a sales leader, it’s more than possible for you to take co-selling from being a good idea to being an absolute game-changer. Want to find out more? Take a look below.
Partner recruitment is going to keep on occurring throughout the life of your channel program. It’s essential that you learn the best practices so that you can understand some of the most common pitfalls out there.