Solution providers know more than anyone that certification is important but they also know that it isn’t the key to producing value either. Vendors need to try and step up so that they can evaluate their programs and the requirements of their channel as well.
The state of the B2B SaaS channel in 2018, what is new and what’s to look forward to in 2019 with insights in best practices to put in place.
Having a great channel and even better programs sometimes isn’t enough for you to entice partners to join your campaign. Vendors need to try and define why partners should be engaging with them if they want to have channels that are both robust and productive
Channel conflict can occur for a huge number of reasons. It usually happens when a lot of people try and sell the same product but for different prices. This causes a situation and it forces your partners to compete with one another and with your sales team.
If you know that you are operating a partner program or if you know that you need to try and manage your program much more efficiently than you are right now then here is some information to try and get you started.
Relaunching
Channel chiefs are continually struggling to find the right starting point when it comes to following the latest trends. The solution to this is simple yet effective, start backwards. A report was released in 2018 that outlined the fact that channel partners are facing a continual struggle when it comes to leaders adopting new models or even technology in general.