by Stewart Townsend | Dec, 2023 | B2B SaaS, Sell
In today’s fast-paced business landscape, data has become a valuable asset that can be harnessed to drive decision-making processes and boost return on investment (ROI). Data-driven decision-making is a methodology that relies on factual data and analysis to guide organisational strategies and actions. It has the potential to improve accuracy, enhance efficiency, mitigate risks, personalise customer experiences, and drive innovation.
by Stewart Townsend | Dec, 2023 | B2B SaaS, Sell
Investing in a customer acquisition strategy is critical for attracting the right leads and increasing customer retention. Customer acquisition is the process of getting potential customers to buy your products and involves attracting leads, nurturing them, and converting them into customers. It is important for businesses of any size as it helps generate revenue and show evidence of traction to investors.
by Stewart Townsend | Nov, 2023 | Articles, B2B SaaS, Recruit
Leveraging influencer programs can be a powerful strategy to enhance channel partner events. According to ITA Group, investing in partner relationships is crucial, as partner ecosystems are predicted to be the primary driver of change in the next five years.
Partnering with the right influencers can help ensure that your event gets noticed and attended. Look for influencers who have high social energy and are willing to share their experiences with others. These influencers can come from within your organization, customer loyalty programs, or industry publications and associations.
by Stewart Townsend | Nov, 2023 | B2B SaaS, Enable
In the modern B2B landscape, data analysis is crucial for navigating distribution channel relationships and making informed business decisions. B2B organizations can enhance customer relationships and drive growth by leveraging data and digital strategies. By...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Recruit
As the SaaS industry continues to grow, businesses face the challenge of scaling their operations to meet the demands of a rapidly expanding customer base. Direct sales alone are often not enough to achieve the desired level of growth. That’s where channel...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
Welcome to “Partnership Panorama: A Comprehensive Look at Channel Partnerships in SaaS.” In this article, we will delve into the world of channel partnerships within the software as a service (SaaS) industry. SaaS companies are increasingly turning to...
