If you want to build your own channel partnership program then there are three influencing factors that you need to be aware of. This includes:
Technological Factors
Companies are continually looking to try and transform their business. Their focus is continually shifting to try and find new solutions and even new business outcomes as well. This creates a new and updated window of opportunity when it comes to strategical partnerships.
Social Factors
When a buyer’s own journey becomes digital, partners then have to offer a mix of services that span across cloud platforms and even apps as well. Loyalty is crucial here.
Economic Factors
Business partners are now targeting business leaders instead of in IT. High-quality training is now more essential than ever.
These main three forces are now more important than ever, and if you do choose to go against them then you will struggle greatly in the future.
Selecting Partners
It all starts off by choosing the right partners. The most important thing here is to be able to qualify any given opportunity. There are going to be a lot of people out there who want to be your partner but at the end of the day, you only have a set amount of time to work with.
Who Is Your Partner?
When you hire your partner, you need to find out if they are ready to invest in your partnership. You also need to find out if they are willing, and if they are even able. Another thing to know is if they have similar values to you, and that’s where research comes in
Setting up the Discovery
At this point, you need to know who the potential partner is and what they are providing. You also need to work out what the customer’s ideal outcome is. It helps to know what is important in the partnership and you also need to know what is going to drive and grow your business as well. Of course, it also helps to know what your unique value is in terms of the proposition and to also find out what you are struggling with in general. If you know what your hurdles are, now is the time for you to deal with them.
Goal Setting
When you have mastered all of the above, it is the time for you to start outlining your content. You need to know what is most critical and you also need to know what your measurable goals are. In a partnership, each side needs to have their own personal interests. Good partnerships will be transparent and they will also be established on a foundation of understanding and reality. Once the goals are set, you can then work out a strategy that will help you to achieve those goals and this is very useful if you want to ever venture out into the world of business with one another. Achieving this is crucial.