by Stewart Townsend | Mar, 2019 | Articles, B2B SaaS
All channel professionals are known for caring very deeply about their program elements. If you are one of those people who spend weeks or even months on end designing programs then you will probably benchmark the industry. You will also assess your programs against the competition you have, and learn updates years in advance. You have to know that the most critical element for success is all about partner enablement. Solution providers really do need to be enabled so that they can market, sell, support and even manage the services and products that you provide.
by Stewart Townsend | Feb, 2019 | Articles, B2B SaaS
When a group of people were asked, what makes US and UK law firms so successful at penetrating the region, the overall message was unanimous. They said that they were all different and that they all had their individual strengths. Sure, it may seem flippant, but each boss went on to show how the American, or even British counterparts were “getting it wrong”. One person said that the American vendors are finding it hard to penetrate Europe because they thought it was one single market. They said that you just can’t copy your marketing material or even your sales pitches because if you do then you are almost certainly doomed to fail.
by Stewart Townsend | Feb, 2019 | Articles, B2B SaaS
Think about it, what would you do if you had no financial worries? You’d probably travel the world, right? Well it is more than possible for you to do that, and you would be surprised at how easy it is for you to make it all happen.
by Stewart Townsend | Feb, 2019 | Articles, B2B SaaS
If you want to be as successful as you can be in your business, then you need to learn how to develop strategic partnerships with other businesses. A strategic partner really can provide you with all of the capital you need to leverage your brand, not to mention that they can also significantly help you with your exposure too.
by Stewart Townsend | Feb, 2019 | Articles, B2B SaaS
On paper, becoming a channel partner really is a dream job. You get to travel to a huge range of destinations, and you can also host parties as well. After all, what could be easier than dealing with other people who are passionate about your products? How hard can it be to really promote to this fan base and keep them happy/motivated?
by Stewart Townsend | Dec, 2018 | Articles, B2B SaaS
Business intelligence providers are continually trying to find clearer pathways to success. They are doing this by trying to reduce decision-based risks. What’s really required here is data. Vendors need to try and develop programs that make information a somewhat exchangeable currency.
