by Stewart Townsend | Jun, 2019 | Articles, B2B SaaS
If you want to create your own SaaS business then there are a few things that you need to think about. After all, starting a business requires a great deal of time, skill and patience. You need all three if you want to be really successful.
If you look at the chart, you will soon see that five years ago, it would make sense to use an elephant as the biggest animal on the chart. The main reason for this is because if you grow consumer software, you may be tempting to use SMB SaaS. Referring to the chart, you will see that there are two bigger animals on the follow up post. The whale is now one of the most deserving animals on there and although there are only a few companies that have an ARPA of $500,000, there are a few companies who have a whale presence.
by Stewart Townsend | Jun, 2019 | Articles, B2B SaaS, Sell
Nobody knew who Google were quite some time ago. They were a small company but they soon became one of the biggest brands out there. History has shown that they owe a lot of their success and even early growth to channel partnerships. Ironically these include AOL and even Yahoo. Now they make billions for their channel partners.
Rampell, from TrialPay has some great advice for anyone who wants to become successful across the board. Rampell’s philosophy for business selling is that you need to start out with a tight vertical.
by Stewart Townsend | May, 2019 | Articles, B2B SaaS, Enable
In this day and age, industry-accepted practices often end up failing and the main reason for this is because they are designed to attract and engage a huge amount of partner types.
Is your Partner Program not Building Personal Relationships?
If your partner program is not motivating the partners who you work with to give you a percentage of their time then there is a high chance that you are nowhere near as personal as you should be. Partner accounts are services that are staffed by individuals. They are all doing their best to profit and grow the sales for their organisation too.
by Stewart Townsend | May, 2019 | Articles, B2B SaaS, Sell
It may seem daft, to declare a sales process worse, or even overrated but the acquisition of the general purchase order is, as it stands, absolutely meaningless. Revenue is paramount in this day and age, and the act of transacting business with customers may seem to be the most relevant course of action. This is especially the case when you look at the sales cycle.
It should be noted that it doesn’t actually matter who gets the PO from the customer. Customers can always transact with the vendor directly, through a channel partner or even through a marketplace such as AWS.
by Stewart Townsend | Apr, 2019 | Articles, B2B SaaS
The best 30 partner programs that are being offered by SaaS companies, find out what makes them stand out from the rest.
by Stewart Townsend | Apr, 2019 | Articles, B2B SaaS
Are you ready to make your channel managers feel as loved by their partners as their favourite rock idols? Imagine the cheers and admiration that your channel managers will get as they roll into your partner’s offices. Your partners will be queuing up outside your offices waiting for a chance to meet them, but it’s important to know that this is not a fantasy at all. Here are some easy steps that you can take in order to make all of this happen.
