by Stewart Townsend | Jul, 2018 | Articles, B2B SaaS
If you want to build your own channel partnership program then there are three influencing factors that you need to be aware of. This includes:
Technological Factors
Companies are continually looking to try and transform their business. Their focus is continually shifting to try and find new solutions and even new business outcomes as well. This creates a new and updated window of opportunity when it comes to strategical partnerships.
by Stewart Townsend | Jul, 2018 | Articles, B2B SaaS
The global IT market is expected to reach nearly 4 trillion by the end of the year. This is according to research firm IDC. This is said to be an increase of 3.7 trillion over the last few years. It is currently estimated that two-thirds of all IT products are being sold through indirect channels. This includes services, infrastructure, information, software, hardware and more. Establishing an indirect sales channel is essential for vendors, including start-up businesses and even large enterprises. So as more and more vendors come to market, there is now a bigger need than ever for distributors to bring a new solution to the market.
by Stewart Townsend | Jul, 2018 | Articles, B2B SaaS
Having the right channel partner really does start with finding people who are suitable for the job, and then making sure that they understand the business requirements that you have. The best and easiest way for you to find the right channel partners would be for you to make sure that you have a defined idea of your ideal partner, and then to make sure that you are vetting every prospective partner you have through your own partner profile.
by Stewart Townsend | Jul, 2018 | Articles, B2B SaaS
Identifying the right partner is quite possibly one of the most important tasks when setting up an indirect channel. Once you know who your partner is and you understand the criteria you have in place, you then need to understand their financial depth, their strengths, their interest in technical sales and even any experience that they have in marketing as well. Your decisions here will determine how successful your channel is for the future.
by Stewart Townsend | Jun, 2018 | Articles, B2B SaaS
Do you have an online business or work globally? This is a must-read report and I’ve summarised the key facts below. This is the Mary Meeker Internet Trend report for 2018
