Having a great channel and even better programs sometimes isn’t enough for you to entice partners to join your campaign. Vendors need to try and define why partners should be engaging with them if they want to have channels that are both robust and productive
Channel conflict can occur for a huge number of reasons. It usually happens when a lot of people try and sell the same product but for different prices. This causes a situation and it forces your partners to compete with one another and with your sales team.
If you know that you are operating a partner program or if you know that you need to try and manage your program much more efficiently than you are right now then here is some information to try and get you started.
Relaunching
Channel chiefs are continually struggling to find the right starting point when it comes to following the latest trends. The solution to this is simple yet effective, start backwards. A report was released in 2018 that outlined the fact that channel partners are facing a continual struggle when it comes to leaders adopting new models or even technology in general.
Vendors tend to start the transformation process for a channel with the belief that they have to keep on hiring new partners. This may be the case, but you will never know for sure until you are able to define your own process and what you need to do in order to ultimately unleash your true marketing potential.
