by Stewart Townsend | Mar, 2021 | Articles, B2B SaaS, Sell
The idea of co-selling is for you to deploy your resources so that you can effectively sell more. It’s a fantastic way for you to achieve the sales goals that you have set, and it also helps you to build a very agile organisation. A lot of people think about co-selling as being a software feature, but in reality, there’s so much more to it. As a sales leader, it’s more than possible for you to take co-selling from being a good idea to being an absolute game-changer. Want to find out more? Take a look below.
by Stewart Townsend | Feb, 2021 | Articles, B2B SaaS, Enable
If you want to better engage your channel partners or if you want to boost loyalty then you don’t need to ask them what they want or even what they need. If you are the manufacturer or the distributor, you will already have the insight you need to ensure that your partners are successful.
by Stewart Townsend | Feb, 2021 | Articles, B2B SaaS, Recruit
Partner recruitment is going to keep on occurring throughout the life of your channel program. It’s essential that you learn the best practices so that you can understand some of the most common pitfalls out there.
by Stewart Townsend | Feb, 2021 | Articles, B2B SaaS, Recruit
The job of a channel marketer is quite often undervalued. Channel marketers often have so many jobs to do and very little time to do it all in. A channel partner is expected to recruit new partners, find out what they are doing, why they are doing it and even distribute MDF as well.
by Stewart Townsend | Feb, 2021 | Articles, B2B SaaS, Sell
SPIFFs are otherwise known as Sales Performance Incentive Funds are contests that essentially accelerate sales. Even though SPIFFS are usually short-term incentives, it’s important to know that they help you to achieve long-term goals for your revenue and they also help you with your business growth too
by Stewart Townsend | Feb, 2021 | Articles, B2B SaaS, Sell
If you want to establish a business plan in 2021 for your partners, then you’ll be glad to know that this is super easy to do. In fact, there are numerous benefits to establishing a business plan and if you are able to implement yours properly, then you’ll certainly experience more success and better relationships in the future.
