The best SaaS partner Programs – what makes them stand out.
The best 30 partner programs that are being offered by SaaS companies, find out what makes them stand out from the rest.
Do channel managers have all of the right tools?
Are you ready to make your channel managers feel as loved by their partners as their favourite rock idols? Imagine the cheers and admiration that your channel managers will get as they roll into your partner’s offices. Your partners will be queuing up outside your offices waiting for a chance to meet them, but it’s important to know that this is not a fantasy at all. Here are some easy steps that you can take in order to make all of this happen.
Think Vertical
All channel professionals are known for caring very deeply about their program elements. If you are one of those people who spend weeks or even months on end designing programs then you will probably benchmark the industry. You will also assess your programs against the competition you have, and learn updates years in advance. You have to know that the most critical element for success is all about partner enablement. Solution providers really do need to be enabled so that they can market, sell, support and even manage the services and products that you provide.
Everyone is Different
When a group of people were asked, what makes US and UK law firms so successful at penetrating the region, the overall message was unanimous. They said that they were all different and that they all had their individual strengths. Sure, it may seem flippant, but each boss went on to show how the American, or even British counterparts were “getting it wrong”. One person said that the American vendors are finding it hard to penetrate Europe because they thought it was one single market. They said that you just can’t copy your marketing material or even your sales pitches because if you do then you are almost certainly doomed to fail.
Work, Travel and Play
Think about it, what would you do if you had no financial worries? You’d probably travel the world, right? Well it is more than possible for you to do that, and you would be surprised at how easy it is for you to make it all happen.
How to develop SaaS B2B strategic partnerships
If you want to be as successful as you can be in your business, then you need to learn how to develop strategic partnerships with other businesses. A strategic partner really can provide you with all of the capital you need to leverage your brand, not to mention that they can also significantly help you with your exposure too.