A partner will help a vendor to extend the presence that they have. A vendor can then hire another direct rep and then build a team. The vendor will be outsourcing sales to others in this instance. One direct rep can easily cover a huge amount of territory, but a partner rep can cover multiple partners, each of who have their own salespeople and therefore can cover a much bigger area.
You have probably heard quite a lot that email inboxes are now being overwhelmed and bombarded. There are huge amounts of newsletters out there and it’s important that you are able to stand out from the crowd. Newsletters are also a fantastic way for you to aggregate a lot of information at once so you can cut down on the idea of sending out multiple emails.
I get enquiries or asked all the time do I need to start building out sales through a third party? This can take a second to answer or a full hour-long conversation, but as with anything it’s your B2B SaaS business with a sales price point to the market, but the first question is why do you want to do this?
The conversation normally goes something like this:
‘Hi Stewart. we are growing sales through direct and it’s going well but now I have my Series A I need to spend that money to accelerate growth and I’ve been told that selling through third parties is a good thing to do…
In Episode 184 I spoke with Stewart Townsend from Channelasaservice.com. Stewart helps SaaS-Software as a service companies increase sales by building indirect sales channels. Enjoy!
Show notes: Channelasaservice.com, Captain Tom Video, Henry Daas Episode, Support Misfits and Rejects on Patreon, Get a Misfits and Rejects T-shirt or Tank
Here are some of the latest investments in startups this week.
GraphCMS, which is building a CMS for content marketing agencies, raises $2.7M Seed