by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
The success of your channel strategy depends on regularly assessing its effectiveness and making adjustments as needed. Implementing a multi-channel marketing approach is essential for businesses to reach customers at various touchpoints in their buying journey. However, there are challenges to overcome, such as the temptation to focus on a single channel and the scattering of customer data.
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
In today’s rapidly evolving global market, B2B SaaS companies must continually adapt to stay competitive. One effective way to achieve international growth is through strategic partnerships with channel partners. By leveraging the expertise of these collaborators, businesses can access new markets, scale their global footprint, and enhance the value of their software solutions.
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
As the software as a service (SaaS) industry continues to flourish globally, businesses offering B2B services must stay ahead of the curve to maintain a competitive edge. One strategy to achieve this is through the integration of reseller channels into the...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
Partner Relationship Management (PRM) software has been a topic of debate, with some claiming that it is ineffective and superficial in addressing the challenges of maintaining and sustaining partner relationships. However, PRMs have evolved to offer more features...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
Welcome to “Partnership Panorama: A Comprehensive Look at Channel Partnerships in SaaS.” In this article, we will delve into the world of channel partnerships within the software as a service (SaaS) industry. SaaS companies are increasingly turning to...
by Stewart Townsend | Oct, 2023 | B2B SaaS, Sell
Are you looking to unlock the full potential of your business? Discover how channel sales process optimization can help you achieve that. Optimizing your sales process is crucial for improving performance and boosting sales. By implementing effective techniques, you...
