by Stewart Townsend | Dec, 2023 | B2B SaaS, Sell
Expanding your B2B SaaS business globally requires a strategic approach. One effective strategy is to leverage the power of channel sales and reseller services in different geographies. By partnering with channel partners, you can tap into their local expertise, support, and market insight, enabling you to overcome language and cultural barriers.
Collaborating with channel partners can lead to significant business growth and increased revenue. However, it’s essential to align these partnerships with your overall business objectives and address challenges such as cultural sensitivity and localization.
by Stewart Townsend | Dec, 2023 | B2B SaaS, Sell
In today’s fast-paced business landscape, data has become a valuable asset that can be harnessed to drive decision-making processes and boost return on investment (ROI). Data-driven decision-making is a methodology that relies on factual data and analysis to guide organisational strategies and actions. It has the potential to improve accuracy, enhance efficiency, mitigate risks, personalise customer experiences, and drive innovation.
by Stewart Townsend | Dec, 2023 | B2B SaaS, Sell
Investing in a customer acquisition strategy is critical for attracting the right leads and increasing customer retention. Customer acquisition is the process of getting potential customers to buy your products and involves attracting leads, nurturing them, and converting them into customers. It is important for businesses of any size as it helps generate revenue and show evidence of traction to investors.
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
In the ever-evolving world of Software as a Service (SaaS), founders are continually seeking effective growth strategies to scale their businesses on a global scale. One such approach gaining popularity is channel sales, allowing SaaS companies to thrive without...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
The digital transformation has shifted the marketplace towards cloud-based solutions, with B2B SaaS businesses seeking new expansion methods to enhance revenue streams. Cloud marketplaces have arisen as critical platforms, acting as one-stop shops that streamline SaaS...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
The success of your channel strategy depends on regularly assessing its effectiveness and making adjustments as needed. Implementing a multi-channel marketing approach is essential for businesses to reach customers at various touchpoints in their buying journey. However, there are challenges to overcome, such as the temptation to focus on a single channel and the scattering of customer data.
