by Stewart Townsend | Nov, 2023 | Articles, B2B SaaS, Recruit
Leveraging influencer programs can be a powerful strategy to enhance channel partner events. According to ITA Group, investing in partner relationships is crucial, as partner ecosystems are predicted to be the primary driver of change in the next five years.
Partnering with the right influencers can help ensure that your event gets noticed and attended. Look for influencers who have high social energy and are willing to share their experiences with others. These influencers can come from within your organization, customer loyalty programs, or industry publications and associations.
by Stewart Townsend | Nov, 2023 | B2B SaaS, Enable
In the modern B2B landscape, data analysis is crucial for navigating distribution channel relationships and making informed business decisions. B2B organizations can enhance customer relationships and drive growth by leveraging data and digital strategies. By...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
In the ever-evolving world of Software as a Service (SaaS), founders are continually seeking effective growth strategies to scale their businesses on a global scale. One such approach gaining popularity is channel sales, allowing SaaS companies to thrive without...
by Stewart Townsend | Nov, 2023 | Articles, B2B SaaS
B2B SaaS companies have the opportunity to achieve international growth by partnering with resellers. These channel partners offer local expertise, support, and market insight, helping to overcome language and cultural barriers. Collaborating with strategic partners...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
The digital transformation has shifted the marketplace towards cloud-based solutions, with B2B SaaS businesses seeking new expansion methods to enhance revenue streams. Cloud marketplaces have arisen as critical platforms, acting as one-stop shops that streamline SaaS...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
The success of your channel strategy depends on regularly assessing its effectiveness and making adjustments as needed. Implementing a multi-channel marketing approach is essential for businesses to reach customers at various touchpoints in their buying journey. However, there are challenges to overcome, such as the temptation to focus on a single channel and the scattering of customer data.
