by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS
Mastering channel rules of engagement is vital for maximizing collaboration and success in business partnerships. Effective communication strategies and clear communication guidelines play a crucial role in optimizing partner interactions and ensuring...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Sell
In this case study, we will explore the successful transition from direct to channel sales and uncover the strategic shifts that led to improved business performance. Factual data: A successful Transition from Direct to Channel Sales involves adopting a channel sales...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Recruit
Choosing the right channel sales partners can have a significant impact on your business’s success and profitability. By leveraging channel sales, businesses can expand their reach and drive revenue growth without the need to hire additional salespeople. Channel...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Enable
Channel sales partner onboarding is a crucial process for setting partners up for success. It begins before a partner signs on, with a needs assessment to align goals and understand their focus. A comprehensive welcome package should be prepared, including...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Sell
When it comes to channel sales, measuring the right metrics is crucial for success. These metrics provide insights into the performance of your channel sales force and help drive profitable sales growth. By tracking and analyzing these metrics, you can make informed...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Enable
The automotive industry is experiencing a paradigm shift in its marketing, distribution, and selling practices, with a particular focus on channel sales and partnerships. Traditional dealer networks and sales models are being challenged by new concepts and...
