If you want to better engage your channel partners or if you want to boost loyalty then you don’t need to ask them what they want or even what they need. If you are the manufacturer or the distributor, you will already have the insight you need to ensure that your partners are successful.
Partner recruitment is going to keep on occurring throughout the life of your channel program. It’s essential that you learn the best practices so that you can understand some of the most common pitfalls out there.
The job of a channel marketer is quite often undervalued. Channel marketers often have so many jobs to do and very little time to do it all in. A channel partner is expected to recruit new partners, find out what they are doing, why they are doing it and even distribute MDF as well.
SPIFFs are otherwise known as Sales Performance Incentive Funds are contests that essentially accelerate sales. Even though SPIFFS are usually short-term incentives, it’s important to know that they help you to achieve long-term goals for your revenue and they also help you with your business growth too
If you want to establish a business plan in 2021 for your partners, then you’ll be glad to know that this is super easy to do. In fact, there are numerous benefits to establishing a business plan and if you are able to implement yours properly, then you’ll certainly experience more success and better relationships in the future.
Having services that operate in isolation and that do not share with the rest of your company will usually cause visibility problems. You may also find that you lack collaboration between all of your teams as well. It may be that it hinders your partner management, and this can make it hard to achieve your full potential.