by Stewart Townsend | Jan, 2020 | Articles, B2B SaaS, Recruit
Starting your own B2B SaaS channel program isn’t easy, to say the least and if you want to get the best result out of your marketing then you first need to make sure that you are in the right mindset to try and tackle all of the things that you need to do.
Take a look below to find out more.
Be Clear & Honest
It doesn’t matter whether you are trying to pitch a program that you have to your own internal team or whether you want to try and engage in a conversation with one of your partners
by Stewart Townsend | Jan, 2020 | Building a B2B SaaS 101
If you are interested in developing your very own B2B channel strategy then you know you have come to the right place. Here you can find out everything you need to know when it comes to channel marketing as well as finding out more information about some of the hurdles that you might experience when the time does come for you to get started. So what are some of the questions that we are going to be covering in this guide?
by Stewart Townsend | Jan, 2020 | Building a B2B SaaS 101
Starting your own channel program isn’t easy, to say the least and if you want to get the best result out of your marketing then you first need to make sure that you are in the right mindset to try and tackle all of the things that you need to do. Take a look below to find out more.
by Stewart Townsend | Jan, 2020 | Building a B2B SaaS 101
There is no question about it. Even the most simple of B2B SaaS channel strategy programs have a lot of different parts so it is important that you design and develop one that has the right framework as well as making sure that your model is as solid as it can possibly be. We’re going to be taking a look at some of the key questions that are commonly asked when building a channel strategy while also building a strategy that comes with all of the right functional details.
by Stewart Townsend | Jan, 2020 | Building a B2B SaaS 101
When you craft your B2B SaaS channel strategy, it is always a good idea for you to consider the whole process from start to finish. This is because channel strategy programs have so many different parts and you need to consider the whole process if you want to make the most out of it. The basic process for getting a solid strategy includes four different phases. As with any endeavor, you need to invest time and effort into making sure that you put your best plan forward but this is harder than it sounds
by Stewart Townsend | Jan, 2020 | Building a B2B SaaS 101
When you have a SaaS strategy in place, you need to do everything you can to show your partners the bigger picture but you also need to try and understand the value of what you are being offered as well. Sometimes it may be to your advantage that you make less money on an initial sale so that you can process that sale through your channel, but at the end of the day, why would you intentionally reduce your profit by just passing that deal onto a partner?
