by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Enable
The automotive industry is experiencing a paradigm shift in its marketing, distribution, and selling practices, with a particular focus on channel sales and partnerships. Traditional dealer networks and sales models are being challenged by new concepts and...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Recruit
The future of channel sales in the SaaS industry is promising, as SaaS companies with a channel are experiencing faster revenue growth compared to those without. As the SaaS industry continues to evolve, it is crucial for companies to stay up to date with emerging...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Enable
Building a channel sales strategy involves selling products through third-party partners, such as resellers, affiliates, or distributors, rather than directly through your own sales team. This approach offers several advantages, including increased efficiency,...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Sell
The evolution of channel sales has been greatly influenced by the integration of artificial intelligence (AI), revolutionizing the way businesses operate. With the emergence of AI technology, businesses can now optimize their supply chain, create...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Sell
Reseller partners play a crucial role in boosting SaaS revenue by enabling SaaS companies to expand their reach and increase sales through strategic partnerships. These partnerships involve resellers purchasing products or services from SaaS companies at wholesale...
by Stewart Townsend | Sep, 2023 | Articles, B2B SaaS, Sell
Channel sales and direct sales are two different sales strategies that businesses can utilise. Direct sales involve selling products directly to customers without the use of a middleman, while channel sales involve working with third-party partners to...
