by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
As the software as a service (SaaS) industry continues to flourish globally, businesses offering B2B services must stay ahead of the curve to maintain a competitive edge. One strategy to achieve this is through the integration of reseller channels into the...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
Partner Relationship Management (PRM) software has been a topic of debate, with some claiming that it is ineffective and superficial in addressing the challenges of maintaining and sustaining partner relationships. However, PRMs have evolved to offer more features...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Recruit
As the SaaS industry continues to grow, businesses face the challenge of scaling their operations to meet the demands of a rapidly expanding customer base. Direct sales alone are often not enough to achieve the desired level of growth. That’s where channel...
by Stewart Townsend | Nov, 2023 | Articles, B2B SaaS, Enable
Growing channel partner engagement, motivation, and mindshare is crucial for businesses looking to enhance partnerships, drive business growth, and expand market presence effectively. Partner mindshare and motivation can be challenging to maintain, especially with the...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Sell
Welcome to “Partnership Panorama: A Comprehensive Look at Channel Partnerships in SaaS.” In this article, we will delve into the world of channel partnerships within the software as a service (SaaS) industry. SaaS companies are increasingly turning to...
by Stewart Townsend | Nov, 2023 | B2B SaaS, Enable
Channel Choreography is a powerful technique that can propel your SaaS enterprise to new heights of success. By synchronising various steps and leveraging artificial intelligence (AI) in email marketing, businesses can transform their communication with customers,...
