by Stewart Townsend | Dec, 2023 | B2B SaaS, Sell
Expanding your B2B SaaS business globally requires a strategic approach. One effective strategy is to leverage the power of channel sales and reseller services in different geographies. By partnering with channel partners, you can tap into their local expertise, support, and market insight, enabling you to overcome language and cultural barriers.
Collaborating with channel partners can lead to significant business growth and increased revenue. However, it’s essential to align these partnerships with your overall business objectives and address challenges such as cultural sensitivity and localization.
by Stewart Townsend | Dec, 2023 | B2B SaaS, Sell
In today’s fast-paced business landscape, data has become a valuable asset that can be harnessed to drive decision-making processes and boost return on investment (ROI). Data-driven decision-making is a methodology that relies on factual data and analysis to guide organisational strategies and actions. It has the potential to improve accuracy, enhance efficiency, mitigate risks, personalise customer experiences, and drive innovation.
by Stewart Townsend | Dec, 2023 | B2B SaaS, Sell
Investing in a customer acquisition strategy is critical for attracting the right leads and increasing customer retention. Customer acquisition is the process of getting potential customers to buy your products and involves attracting leads, nurturing them, and converting them into customers. It is important for businesses of any size as it helps generate revenue and show evidence of traction to investors.
by Stewart Townsend | Dec, 2023 | B2B SaaS, Enable
The Customer Success movement emphasises the importance of success for manufacturers, service providers, partners, and other stakeholders. With the rise of SaaS businesses and recurring revenue models, it’s crucial to ensure everyone in your ecosystem is set up for success. The three main constituents in a channel business relationship are vendors, partners, and customers. Each party has their own definitions of success, and the market is shifting towards a more personalised customer experience. Adopting a customer-centric strategy and investing in customer success can make a significant impact on your channel health and profitability.
by Stewart Townsend | Dec, 2023 | B2B SaaS, Enable
Implementing a PRM system can be a challenging task, but with the right preparation and strategy, you can ensure a successful launch that unlocks your partner’s potential. By effectively managing and nurturing your partner relationships, you can drive growth, profitability, and deliver complete solutions to your customers. In this article, we will provide you with expert tips and best practices for launching a PRM that will set you on the path to long-term success.
by Stewart Townsend | Nov, 2023 | Articles, B2B SaaS, Recruit
Leveraging influencer programs can be a powerful strategy to enhance channel partner events. According to ITA Group, investing in partner relationships is crucial, as partner ecosystems are predicted to be the primary driver of change in the next five years.
Partnering with the right influencers can help ensure that your event gets noticed and attended. Look for influencers who have high social energy and are willing to share their experiences with others. These influencers can come from within your organization, customer loyalty programs, or industry publications and associations.
