Google Cloud recently made a bold move, significantly increasing rewards for its partners. System integrators and software vendors will now receive 10X more for using Google Cloud’s generative AI solutions1. This change marks a big step for artificial intelligence. Google is pushing its allies to lead the charge in using advanced tech.
The tech giant shows its deep commitment by doubling rewards for service partners who get more work done and speed up the use of important products1. It’s also increased incentives for various partners to promote Google Workspace and Google Cloud1. This move shows Google’s strong effort in building a strong network of partners.
Google Cloud’s introduction of the Generative AI Services Specialization for partners1 proves its dedication to helping partners succeed in AI. This program allows for extra funding for assessment work and more AI resources access1. It makes it easier for partners to offer top-notch AI solutions to their clients.
Google Cloud hasn’t stopped there. It’s also launched the Generative AI Delivery Excellence and Technical Bootcamps for partners1. These programs give partners the training they need to add AI smoothly to their services. Plus, Google has updated its Delivery Readiness Portal to help partners find resources faster1. This ensures customer projects run as smoothly as possible.
The effects of these changes are clear. With over half of CloudWerx’s deals showing a link to AI1, it’s evident partners are investing heavily in AI. CloudWerx, named the 2024 Google Cloud Breakthrough Partner of the Year in North America, is seeing more interest and gaining new clients in various business areas because of AI1.
Key Takeaways
- Google Cloud has unveiled a new generative AI specialization for partners, unlocking greater access to resources and funding.
- Incentives and rewards for partners implementing Google Cloud’s AI solutions have increased significantly, up to 10 times in some cases.
- Google Cloud is investing heavily in training and enablement programs, including new Generative AI Delivery and Technical Bootcamps.
- The Delivery Readiness Portal has been enhanced to provide partners with streamlined access to AI-related resources and support.
- Google Cloud partners are already seeing substantial success and customer interest around AI, with over 50% of deals involving AI-related components.
The Rise of Generative AI
In today’s world, generative AI is changing everything. It’s making things we never thought possible. By using the data it’s given, this AI creates new stuff. This can be anything from text to music. It’s different from older AI that just looked at what was already there.2
What is Generative AI?
Generative AI is mainly about making new things. It’s not just about knowing what’s already there. This AI learns patterns from data. Then, it can make brand-new, never-seen-before stuff. With this power, it can change industries, make work easier, and spur on more creativity and innovation.
Rapid Growth and Adoption Projections
People are starting to see just how useful generative AI can be. Enterprise spending on it is growing fast. It’s expected to grow from $16 billion in 2023 to $143 billion by 2027.23 Businesses want to use it because it’s so promising. Already, 44% of company leaders say they’re planning to use it more in 2024. They see its incredible potential.
Generative AI is becoming a big deal. It’s set to change how things are done in many areas. With growth and use spreading fast, this technology is leading a new wave in business. It’s helping to push forward the digital makeover of companies around the globe.
Impact on Automation and Productivity
Generative AI is changing the game in automation and productivity. In the next few years, more than 100 million workers worldwide will use this technology. They aim to boost their work output and make tasks smoother.4 Using AI like this doesn’t only save time and money for businesses. It also sparks innovation and creative thinking. Studies from McKinsey show that Generative AI can raise the global economy by $4.4 trillion annually. It achieves this by making workers in different fields more productive.5
The AI Workforce Augmentation
Generative AI is changing the way we work. It now handles between 60 and 70% of what employees do daily.5 This is a big shift from before, where it only touched about half of work tasks.4 As this type of AI grows, it has the potential to save an incredible 300 billion work hours every year. This is just through improving how much work we get done.4 Already, half of the workers worldwide are using Generative AI tools. This number keeps growing, across all kinds of jobs. Now, 94% of them see the value Generative AI brings to their work.4
Productivity Gains and Economic Impact
By 2027, roughly 15% of all new apps could be made by AI alone. They won’t need any human help to be created.5 From now until 2040, Generative AI tech could boost how much work we do by 0.1% to 0.6% each year. This alone could add 0.5% to 3.4% to our overall productivity growth. However, if not correctly managed, Generative AI might cause a big waste. It could burn through up to 200 billion work hours every year if not used wisely.4
Redefining Work and Products
Generative AI is growing fast. It’s changing work and the things we buy. Leaders now use generative AI to push their companies. AI will make new products and services, like art and healthcare.6
The Product and Tech Leadership Summit is in September in New York City. It helps pros learn to make great products and teams. The change in making products can be quick, say Cowing and Hartmann.6 AI, including generative AI, will help improve processes, like fixing web pages for mobile.6
Apple’s Vision Pro is making big waves. It’s offering big chances and hurdles in making products.6 Now, focusing on customers is key, with Airbnb leading by giving better experiences.6 AI makes meeting customer needs faster in product making.6
Hartmann and Cowing point out AI’s ethical issues. They push for working with tech companies that do good things.6
Generative AI channel partners
At Google Cloud, we see huge potential in generative AI and value our channel partners greatly. We’ve launched several initiatives to help our partners succeed in the generative AI era.
New Generative AI Services Specialization
We’re excited to introduce our new Generative AI Services Specialization program. It’s for partners who excel at using Google Cloud’s GenAI tools.1 Partners who achieve this will get special benefits like more access to projects and extra funding for assessments.
Generative AI Delivery Bootcamps
We’re also offering the Generative AI Delivery Excellence and Technical Bootcamps. These programs give partners hands-on training to better their AI solutions.1 They’ll learn how to use the latest technology effectively.
Enhancing the Delivery Readiness Portal
We’ve improved the Delivery Readiness Portal for our partners too.1 This makes it simpler for partners to find the resources they need. It ensures they can provide top-notch service to their clients.
Google Cloud is dedicated to supporting our channel partners in the generative AI field. We provide the necessary tools, education, and resources. This way, we help our partners succeed and offer groundbreaking solutions to our customers.
Opportunities for Channel Partners
At Google Cloud, we see the huge promise of Generative AI. It could change a lot for our partners. So, we’re making our programs better to help them succeed more.7
Increased Incentives and Rewards
We’re offering much more in benefits for partners to use Generative AI. For those making the tech work and for those pushing its use, we’ve upped the rewards big time.7
Also, we now offer more to partners who help get our AI into action faster. And there are bigger incentives for those who bring in new business with Google products. It’s all to help our partners do better in 2024.7
Differentiation and Training Resources
We make sure our partners have what they need to be the best. Our special training shows who’s top with Generative AI. It gives them first pick for projects, more money for jobs, and extra help. This includes access to tools and marketing funds.7
We’ve set up special camps to teach more about AI. They get the latest tools and know-how to boost their businesses. And, we’ve made it simpler for them to find help online. This way, their work for customers gets even better.7
Faster Deal Closure and Revenue Growth
We’re helping partners close deals quicker and more often. This leads to them earning more from their AI work.7
Google Cloud is dedicated to making sure partners succeed. Through better programs, training, and ways to sell, we’re aiming for partner success like never before.78
Responsible and Ethical Deployment
Generative AI is growing fast, and we need to use it right.9 Keeping data safe is key. We should encrypt data to keep it safe in transit and at rest.9 Companies must follow the rules to keep customer info protected. This helps keep trust.9
Data Security and Privacy Concerns
It’s important that AI’s work is accurate and true for customers.9 We also need to think about jobs that might change because of AI.9 Companies should help their employees learn new skills or find new jobs.9 Making sure AI work is done ethically is also critical. Ethical checks need to happen all the time. This makes sure AI respects privacy and does not harm.9
Mitigating Bias and Ensuring Fairness
We must deal with bias in Generative AI.10 Not many companies have good plans to stop bias in AI. We need to be more active about this.10 Creating these plans needs many people to work together. Leaders, lawyers, tech experts, and risk managers all must help.10 These plans must focus on being ethical to avoid harm and make sure AI is used fairly. They must say how data should be handled.10 Showing who made the AI and how can help make people trust it.10
Beyond Generative AI
Artificial intelligence (AI) is not just about Generative AI. It also includes large language models and new robotics.11 These new AI types could change how businesses work and even change whole industries.
Large Language Models
Take OpenAI’s GPT-3, for example. It’s a large language model. Businesses can use it for many things like predicting when machines need maintenance, managing stocks, and automating tasks.11 With these AI systems, businesses can improve how they work and make better choices.
Robotics and Automation
AI is also behind robotics and automation. They can make work smarter, improve choices, and bring new ideas.11 By doing the boring work and helping humans do more, these technologies let companies work better, make fewer mistakes, and let workers focus on important tasks.
AI-driven Business Transformation
All these AI technologies are ready to change how companies work, plan, and create from now on.11 They’re not just for fancy predictions and making tasks easier. They’re key for businesses wanting to lead and make the most of the AI world’s growth.
Integrating AI into the Enterprise
Businesses today face a shifting world of AI. They need to use AI like Generative AI to grow.12 To succeed, they must embrace AI fully. This means making AI a key part of their plans.12
Collaboration and Innovation Platforms
Platforms such as Traction Technology help big companies find and use new tech. They also help work closely with startups and provide important data-driven insights.13 Using such platforms gives companies an edge. It helps them change their business with technology quickly.13 These tools also bring in the creativity and focus on customers that startups have. This mix is vital in the digital world.
Managing the AI Innovation Pipeline
Adding AI to companies is now a key focus. So, keeping a close eye on how they use AI is very important.13 Companies are finding it hard to keep up with how fast AI moves. The usual ways of making software are slow. And many IT teams are already very busy.13 It’s clear that new and smart ways to use AI in business are needed. These ways must make sure companies can use AI with their current systems safely.13
With the right collaborative tools, companies can make AI a real help in their work. This boosts how they work, makes them more productive, and helps them be more creative.1213
Conclusion
Generative AI is changing everything, from how we work to how we create.14 Businesses need to get ready for this big change. By using Generative AI properly, they can become the new leaders.14
The companies that learn to use technology like Generative AI well will do best. They will make their teams better and help them move forward.1415 Taking advantage of what AI offers is key for businesses to stay competitive.
Introducing Generative AI into the way they do things will open new doors for companies.1415 Those who are quick to adopt and use AI in good ways will be pioneers in their fields.