LEARN HOW TO BUILD A B2B SaaS CHANNEL PROGRAM

If you are ready to take that next step with your B2B SaaS channel strategy then the first thing that you need to do is consider your short term and your long-term goals. At the end of the day, the channel strategy that you have is not a machine and you can’t just turn it off and on whenever you need to make a return. It’s an ecosystem that will continue to grow and develop over time

As with any collaboration, it is important that you have clear and precise communication. You also need to make sure that you do everything you can to maintain a very high level of understanding. Once you have your partner, you will want to make sure that you continue the engagement that you have while also ensuring that you get the frequency of your publications right as well. A lot of SaaS companies work by experimenting with different methods of communication. This includes social media and even mobile applications.

When you have a SaaS strategy in place, you need to do everything you can to show your partners the bigger picture but you also need to try and understand the value of what you are being offered as well. Sometimes it may be to your advantage that you make less money on an initial sale so that you can process that sale through your channel, but at the end of the day, why would you intentionally reduce your profit by just passing that deal onto a partner?

When you craft your B2B SaaS channel strategy, it is always a good idea for you to consider the whole process from start to finish. This is because channel strategy programs have so many different parts and you need to consider the whole process if you want to make the most out of it. The basic process for getting a solid strategy includes four different phases. As with any endeavor, you need to invest time and effort into making sure that you put your best plan forward but this is harder than it sounds

There is no question about it. Even the most simple of B2B SaaS channel strategy programs have a lot of different parts so it is important that you design and develop one that has the right framework as well as making sure that your model is as solid as it can possibly be. We’re going to be taking a look at some of the key questions that are commonly asked when building a channel strategy while also building a strategy that comes with all of the right functional details.