Grow your business
Not your sales team
Are you looking to grow your B2B SaaS revenue stream through indirect sales but want to “Try before you hire”?
We help you accelerate your B2B SaaS sales growth through every stage of the channel life-cycle, development, management, engagement, and optimization.
SETTLE FOR MORE
Do you need to add revenue to your B2B SaaS business? Can you not gain access to larger accounts? Maybe you have outgrown your existing lead generation model or you want to delve into the world of channel. We can assist you by outsourcing the management of your present channel program or build one for you.
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what is channel
TERMS
Reseller, Referral, Technology
TARGET
B2B SaaS Companies
BENEFITS
Sales revenue growth
TIME TO RESULTS
6-12 Months
A channel partner is a person or organization that provides services or sells products on behalf of a software, hardware, networking or cloud services vendor. We’ll take care of it all by creating customised and personalised program that will ultimately increase your new business leads.
our services
We have a rare set of skills that can assist in building a channel program within your B2B SaaS business to develop a new revenue stream, outsource your service requirements and reduce your sales/service headcount requirements.
DISCOVERY
Building a channel partner program can ignite your sales efforts and drive substantial revenue growth, the challenge is ensuring you have the right balance of quality and quantity, We will carry out a indepth discovery session to define expectations and make certain are suitable.
CHANNEL
We’ll manage every single aspect of your partnership. We’ll source, secure and maintain the relationship between the reseller and your organisation, before developing a full and comprehensive system that will help you to get your product sold through a channel.
CHANNEL PROFILE
In order to grow as a company, you need to be in a good market with a product that can satisfy the masses. This involves creating a viable product that addresses a problem by providing a solution. This is the same for your channel partner they have to meet a profile requirement to be successful.
GO TO MARKET
We’ll research your potential partners, build a go to market plan that works for them whilst outlining goals that need to be achieved with each partner. By working with your sales team and the partner we will train you to own the partner engagement and make certain the leads keep flowing.
OUTSOURCING
A lot of people don’t have time to deal with every aspect of the organisation. This often means that areas get neglected over time and efficiency drops to an all-time-low. We’ll take care of your channel program creation, ongoing management and recruitment.
SALES TEAM TRAINING
Your sales team ultimately determine how much profit you make, how other people respond to your marketing techniques and even how you achieve the goals that you have set out for your company. We can train your team to work in a co sell model with channel partners to reduce overhead costs but keep the lead generation engine going.
PLAN FOR A BETTER FUTURE
Success doesn’t come overnight, but it’s possible to build a program that will set the groundwork for future revenue before you invest fully in a headcount dedicated to channel. We believe that with our help, your future revenue streams and services business will grow and open up new markets for you.
OUR SPECIALTIES
Our specialities lie with automating as much of the channel programme to enable your sales teams to focus on new pre qualified leads, development of training and co-sell environments, channel marketing, recruitment and ongoing partner engagement.
latest ARTICLES
Up to date articles on what’s new in the B2B SaaS Channel Partner space.
Reseller Channel Program: Do You Need To Have Partner Tiers in 2024?
Discover if your reseller channel program needs tiers in 2024. Learn about partner segmentation strategies and program structures to boost engagement and sales.
Engaging Partners Drive Revenue: Boost Your Sales
Discover how engaging partners drive revenue and boost your sales. Learn strategies to build a thriving partner ecosystem and maximize your business growth potential.
Why do Resellers Offer Flexible Sales Models?
Discover why resellers offer flexibility in sales models provided by resellers. We explore diverse channels, customizable solutions, and scalable options for businesses.
Mastering B2B SaaS Deal Closing via Channel Partners
Discover proven strategies to master the art of closing B2B SaaS deals via channel partners. Boost your partner ecosystem and drive revenue growth effectively.
The Future of Channel Resellers in B2B SaaS
Explore the evolving landscape of channel resellers in B2B SaaS. We delve into trends, challenges, and opportunities shaping the future of channel partnerships.
Sales Enablement: Crucial for Channel Partner Success
Discover why sales enablement is crucial for partners. Learn how it boosts efficiency, drives revenue, and strengthens channel relationships for long-term success.
I work with clients on 6-month & 12 -month engagements to help them solidify their partnership & business development strategies.
Book your free 15-minute assessment call