by Stewart Townsend | Feb, 2021 | B2B SaaS, Recruit
If you want to try and boost your sales, it’s safe to say that partner programs are essential. So many companies spend time, energy, and money on developing and tweaking their reseller programs because it is one of the best ways to drive results. If you don’t feel as though your programs are up to scratch or if you want to ensure that you are hiring the best partner manager, then you can find out everything you’ve ever wanted to know, right here.
by Stewart Townsend | Feb, 2021 | B2B SaaS, Sell
If you have never explored the concept of account mapping before then you’re certainly missing out. This guide will give you a crash course in mapping your accounts, while also teaching you the benefits it can offer.
by Stewart Townsend | Feb, 2021 | B2B SaaS, Sell
If you want to get your product out there and in the hands of your target audience, then you need to focus on your distribution channel. This is easier said than done, and sometimes you might find yourself torn between reseller partners and distributors. With SaaS expected to achieve over 17.7% growth in the future, it’s now more important than ever for you to start exploring your options.
by Stewart Townsend | Jan, 2021 | Articles, B2B SaaS, Sell
When companies focus on key performance indicators or KPIs, they think about revenue most of the time. While measuring your revenue is absolutely crucial, you have to know that it does not paint the whole picture of what is going on. Selling through channel partners isn’t as simple as managing your own internal sales team and you probably won’t have a clear picture of the pipeline your partners are managing. For this reason, you have to make sure that you are relying on internal metrics as much as possible.
by Stewart Townsend | Jun, 2019 | Articles, B2B SaaS
If you want to create your own SaaS business then there are a few things that you need to think about. After all, starting a business requires a great deal of time, skill and patience. You need all three if you want to be really successful.
If you look at the chart, you will soon see that five years ago, it would make sense to use an elephant as the biggest animal on the chart. The main reason for this is because if you grow consumer software, you may be tempting to use SMB SaaS. Referring to the chart, you will see that there are two bigger animals on the follow up post. The whale is now one of the most deserving animals on there and although there are only a few companies that have an ARPA of $500,000, there are a few companies who have a whale presence.
by Stewart Townsend | Jun, 2019 | Articles, B2B SaaS, Sell
Nobody knew who Google were quite some time ago. They were a small company but they soon became one of the biggest brands out there. History has shown that they owe a lot of their success and even early growth to channel partnerships. Ironically these include AOL and even Yahoo. Now they make billions for their channel partners.
Rampell, from TrialPay has some great advice for anyone who wants to become successful across the board. Rampell’s philosophy for business selling is that you need to start out with a tight vertical.
